The IAB just recently announced its Digital Video Rising Stars products. And I have to say, I'm extremely impressed by the Timesync product.

This is pretty cool, yah? The preconceived notion is that advertising doesn't work. I beg to differ. If done in a smart, insightful way, advertising has tremendous power. Insert Timesync.

In addition to building awareness of a brand or product through preroll video, the IAB now provides advertisers a way to drive commerce directly from the video by syncing interactive content with products shown at specific time sequences. It's the perfect way to go beyond preroll and interstitial video products, by combining those with engaging brand experiences.